The cloud is turning into progressively utilized in place of ancient email platforms, Associate in Nursing skilled has aforementioned.
A new report revealed by Gartner has disclosed that Google Gmail service is that the new rival to Microsoft mail platforms and SaaS and cloud applications area unit quick turning into the e-mail route of alternative in corporations with over five,000 seats.
In specific, the report disclosed that Google’s Gmail service currently hosts nearly [*fr1] the marketplace for enterprise cloud email services.
Matthew man, analysis vp at Gartner distinguished that this market continues to be new and does not nonetheless comprise one twentieth of the complete sector, however, the market is increasing speedily and is anticipated to form up twenty p.c by the tip of 2016 and over [*fr1] the market by 2020.
Currently, issues over cloud email centre around feature requests for those organisations with complicated email necessities like banks and monetary insitutions so so much Google has allegedly been reluctant to introduce any such options unless it advantages an outsized range of its finish users.
“Email isn’t a goods, and cloud email continues to be maturing,” aforementioned man. “We believe that, for many organisations, acting an additional on-premises upgrade, which can take Associate in Nursing organisation through 2014, is that the most prudent approach.” He another that a hybrid readying model can be the foremost effective thanks to roll out the technology among early adopters.
However, whereas recent Gartner figures predict the SaaS revenue in Western Europe can hit the £1.7 billion mark by the tip of the year, the advantages of Google’s cloud email service is popping the enterprise email trade into a two-horse race:
“The intense competition between Microsoft and Google can create each vendors stronger and modify them to use cloud experience to alternative enterprise cloud endeavours,” aforementioned man, “The competition can create it tough for alternative suppliers to contend directly within the cloud email and collaboration area.”